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join us today and find out just how valuable your opinion really is!

AskingCanadiansTM is a unique online community that rewards you for sharing your opinions. When you become a panellist, you join thousands of Canadians who have influenced as many as 70 companies and over 50 leading brands.

Join the panel today and start participating in online surveys that shape the products and services you know and love (or maybe hate).

For every online survey that you participate in, you'll automatically earn your choice of either Hbc Rewards bonus points or Aeroplan Miles. Or you can choose to be rewarded in other ways, like entries into contests and draws.

Participation is free and absolutely confidential.
join now
our surveys

Here are just some of the industries and products that you can help influence when you become a panelist:

Industries
  • Automotive
  • Banking & Financial Services
  • Biotechnology or Pharmaceutical
  • Medicine & Health Care
  • Hospitality & Tourism
  • Information Technology
  • Internet & E-commerce
  • Personal Care or Service
  • Restaurant or Food Service
  • Retail
  • Science
  • Sports or Recreation
  • Telecommunications
  • Confectionary
  • Arts & Entertainment
Products
  • Food & Confectionary Products
  • Telecommunication Services
  • Automotive
  • Personal Hygiene Products
  • Alcoholic Beverages
  • Carbonated Beverages
  • Non-Alcoholic Beverages
  • Pharmaceuticals
helpful tools
Here are some of the different types of survey tools that you may come across when you're participating
in our surveys. They're easy,
interactive and you won't find them anywhere else!
AskingMedia
AskingMedia is a visual survey tool that allows you to view and evaluate advertising concepts such as new TV commercials.
shelf impact
Our Shelf Impact tool allows you to interact with products in a simulated, online environment.
word sort
With Word Sort, you look at various product characteristics - like colour - and tell us if it would impact your intention to make a purchase decision.
word importance
Word Importance allows you to evaluate which words and phrases used in advertising you find most appealing.